Sustainability and Local Sourcing
Sustainability
We look for our ingredients here first: Canarian fruit, Canarian growers, whenever the islands can supply them. Our organic line is certified, a clean process from start to finish.
We use real fruit. No flavourings. No concentrates. Just fruit.
Over 75% of our jams are based on Canarian fruits: prickly pear, banana, aloe vera, fig and papaya. It's not a marketing strategy — we started this way, making use of a fruit that grew in Lanzarote and nobody used — and we haven't changed the approach.
The prickly pear, banana, aloe vera and sweet potato we use are 100% Canarian. The rest of the fruits are varieties that grow on the islands, though we can't always source exclusively from local production.
Our glass packaging comes from outside the islands. There is no glass industry in the Canary Islands for the type of jars and bottles we need. We could choose not to mention it, but we prefer to be clear: we choose the best possible packaging and accept that transportation.
Since 1993 we have processed over 235 tonnes of prickly pear from the Canary Islands. It is our main raw material and the base of our best-known jam — the one that started it all.
We have an organic prickly pear cultivation project underway in Lanzarote, with the aim of controlling the origin of our raw material and reducing dependence on third parties.
The leftover seeds from production are being explored for oil extraction with pharmaceutical applications. The tails from our gin distillation — what is normally discarded — we keep for a project in development.
Glass jars, metal lids, paper labels and a piece of cloth on top. That is all our packaging has ever been, since 1993.
Our packs are wrapped in real cellophane, cellulose rather than plastic film. We bring it in from outside because hardly anyone makes it any more: it costs more, almost nobody notices, and it breaks down.
It was never a response to a trend. By the time plastic became a conversation, we had nothing to change.
If something can be reused, it is reused. If a material can be avoided, it is avoided.